Released on: March 4, 2008, 1:50 am

Press Release Author: neerj sidhu

Industry: Small Business

Press Release Summary: There is a new advertising style from Google Adsense that is
available in your Adsense panel; it is called "Google Ad Links."

Press Release Body: There is a new advertising style from Google Adsense that is
available in your Adsense panel; it is called "Google Ad Links."

This new ad system presents a list of 4 or 5 vertical links(you can pick either 4 or
5 and Google will supply the actually links) to your site visitors, when the
visitors click on one of the targeted contextual words it displays a results page
from Google listing ten Adwords advertiser's ads for this related topic.

Here is what Google says Adlinks are: "What are Ad Links by Google?

Ad Links are a new form of text advertising that we\'re offering to our AdSense
publishers. Using the same contextual targeting algorithm that targets Google ads to
your content pages, Ad Links units display a list of topics that are relevant to
your page. Each topic, when clicked, brings the user to a page of related
advertisements.

The result is advertisements that are closely targeted to the interests of your
users. By selecting the topics through interaction with the ad unit, users are
presented with useful information in the form of related advertisements. Their
direct involvement with the evolution of the ad unit guarantees an interest in the
ads that are presented."

Positive Aspects of Adlinks:

They allow you to blend this in with sections of your links which will get more
visitors to click on them, inevitably increase your Adsense revenue.

The Adlinks ads display 10 ad results when clicked without cluttering you page.

Google's rules allow you to place three Adsense code block on a website. If you are
doing this near say a 500 word article it can distract the visitor from viewing the
article. With Adlinks you can still display 1 block of normal Adsense code and the
Adlinks block and it keeps your page relatively nice looking while still giving you
revenue potential.

Negative Aspects of Adlinks:

Adlinks requires your visitors to make two clicks. One on the original Adlinks block
and one when they view the Adlink results. As any marketer knows the more actions
you need a visitor to take the less the response rate.

Where are the best places to display Adlinks ads?

The best place to display them is within your navigation menu. Try to make them
blend in as best as possible.

Another great place to put them is at the end of an article suggesting an interested
reader view these resources. When doing this the reader is very targeted since they
read your whole article and if they are likely leaving your website, why not let
them leave through Adlinks and make some money?

Are Adlink ads as effective as the normal ad blocks?

Well some have seen positive results while other has not. Personally I am going to
test it some more to see what kind of results and make my decision then.




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